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Combine water, salt, and food coloring in a large vessel and bring to a boil over medium high heat. Drain the soaked rice, and add to the boiling water. Cook until the rice is done. Strain and set aside.
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In the same vessel, heat clarified butter (or oil) over medium heat. Add cardamoms and cloves and cook for 1 minute. Add strained rice, sugar, candied fruit, sliced nuts, and Kewra essence, and mix gently.
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Cover, reduce heat to low, and steam the rice for 30 minutes, making sure not to remove the lid during this time.
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After 30 minutes, remove from heat, gently fluff the rice and serve.